Do you face these challenges in your business?
Conversion issue
You created a customer journey from a freebie to your paid service - but it doesn't convert as planned.
Selling issue
Your clients don't buy your program yet as they first want to find out if you can help them.
Pricing issue
You're missing a lower priced product in your portfolio that sells itself at a no-brainer price.
Scaling issue
You can't scale beyond working 1:1 with your clients as there is only so much time in the day.
Imagine how it would feel if you could
- Show how you solve a concrete problem of your profession to your target market
- Convert clients on their journey from discovery to your signature program
- Scale your limited time and resources serving a broader audience
- Become known as thought-leader or subject-matter expert
- Sell your digital product to earn passive income
- Get discovered by prospects globally
- Solve more customer problems
Welcome to my Training Program
Your Own Online Course
Do you face these challenges above as well? So many coaches and consultants struggle to convert prospects in the funnel.
Adding an online course is an attracting way to guide your clients by solving a particular program in an online course.
Don't worry, you don't need to start a signature academy. We create a "Starter Course" with seven lessons of pre-recorded content.
There is enough inside to make your prospects curious on how your direct service will work for them. And it sells around the clock.
Don't forget this:
- Information is freely available on the internet (your freebie)
- A shortcut comes at a no-brainer price (your course)
- And implementation is the real deal (your service)
Without that middle element it is tough to convert.
Who is this program for?
No matter where you are in your online journey, this program helps you to stand out.
Coaches
You need a low-priced product to prepare your prospects for your programs.
Consultants
You can't scale and need a way to teach in a "one to many" approach to showcase how you deliver.
Solopreneurs
You start a side business using your expertise for a new audience and need to find a way beyond a 9-5.
Authors
You published you book and would like to monetise the topic further beyond writing or teaching.
In This Training Program
You Will Learn
1
How to Find the Right Angle
The majority of courses are not completed. You don't want this. Therefore we combine their problem and your passion to solve it.
2
How to Plan the Structure
Just recording what you think won't help your clients. The message must come from them, not from you. Therefore we plan to hit the market.
3
How to Validate and Record
The worm should taste well to the fish and not the fisherman. We check the concept early on to ensure the material transforms target audience.
4
How to Sell and Launch
Silent Launch or big bang? Selling organic or using paid ads? Launching in cohorts or as evergreen course? Let's find out what works for you.
Hear from recent participants
Jolanta
"Two hours of absolute value! Awesome experience, I am still trying to sort out how to implement this one in my busy schedule."
Adrienne
"Thanks, you ran a terrific workshop - practical with many engaging discussions. So valuable for service professionals!"
George
"How pleasantly surprised I was to see that you also can add great value to those of us that are further down the creation process."
Meet Your Instructor
Thanks for your interest in my Training Program, appreciated!
Lifelong learning is very important to me. That includes trainings in the workplace or at external institutions - and also online training programs from experts who are a couple of steps ahead of you.
As a sales trainer and enablement manager in the IT space, I created my own courses, helped clients to launch theirs up to improving the famous Hootsuite Academy's Social Selling Course.
Let me show how you can create your own course!
Gunnar Habitz
How to get started?
You have two options to learn and act: you go through the course by yourself or you add a personalised 1:1 call where I can help you with your own course idea as a shortcut.
Bonus: My Organic LinkedIn Course
This Social Selling course is a good example with four modules and 16 lessons running for 90 minutes about mastering LinkedIn:
- Complete your profile
- Connect with the target audience
- Content created or curated
- Convert that into conversations
This course is included as bonus for every participant as a relevant example to learn from (value $97).
FAQs
Is this a recorded course or a live program?
I already have a course concept. What will I get from joining?
How much time is needed to get the best out of it?
Do you offer a money back guarantee?
This Training Program started as a live workshop
Adrienne McLean asked me to deliver a half-day workshop about online courses alongside the Professional Services Marketing Conference for small business professionals in September 2023.
That workshop turned into a focused Masterclass delivered as a combination of live call and recorded lessons.
Here is the LinkedIn post about that workshop with relevant comments from the audience.
