There are so many ways to transform your professional social media activities into a crystal-clear focus of work dedicated to successful lead generation. This course helps you to get started with your personal brand, teaches you how to find and connect with the right contacts and how to nurture them with useful and relevant content. The dedicated lesson about time management proofs that just 30 or max. 45 min per day are enough to turn into an incoming stream of potential clients. I will even tell you where to find that time by a clever shift of your prospecting efforts.

To be honest with you, the majority of entrepreneurs and small business professionals are not copywriters or bloggers. The program provides you with good examples how to get started, where to find material, how to find your voice before getting into writing own material. I show you concepts how to produce a LinkedIn blog quickly which will attract more than 1000 views and many engagements. Once you learn how to produce valuable content, you know better how to engage with your marketing department.

See it from the other side: if somebody refers you, the prospective client wants to check not just your website to compare your offered services but also wants to learn about you as a person - before reaching out to you. That means you still get referrals but you don’t see those who decided not to contact you due to a missing personal brand visible on LinkedIn. In these changing times buyers reach out much later to pre-selected suppliers.

Most LinkedIn related books or courses focus either on the career side or cover the selling side for corporate sales professionals. This program with its associated course is dedicated to entrepreneurs and small business professionals, even those who work in their business only part-time while being fully employed outside of their LinkedIn interests. We capture the best Social Selling strategies adapted to this segment out of my experience day in day out.

Indeed you don’t receive a single dollar from views and likes. I will teach you other metrics to look after for successful Social Selling efforts. The most important element is getting into conversations online and turning them offline at the right moment into calls or meetings - when the real selling process starts. Like any marketing funnel, we need to focus on the right audience, increase the discussions with them and focus on quantity of quality. I will also teach you the offline-online-offline formula how to nurture people you met to warm up their interest.

This is the reason why this is not just a course. I provide hand holding for the group with monthly coaching calls, monthly Q&A calls and the monthly content award. We communicate in the dedicated LinkedIn group which is reserved only for members.

The Premium version includes a dedicated 1:1 hour to talk about your own situation and how I can help you. Happy to provide more consulting where needed to bring you forward.