Meet Gunnar 👋
I’m an author, content strategist, and partnership leader helping smart professionals build better habits, stronger profiles, and lasting authority.
After moving to Australia, I built a trusted network from scratch, one coffee at a time. Now I help others do the same in my books, webinars, and speaking opportunities.
Consistency becomes a habit - and I have that in my last name!
Partnership & Alliances
I enjoy the collaboration with the channel and alliance partner ecosystem in the software industry in Asia Pacific after 16 years in various IT roles in Europe.
In 2024 I joined ActiveCampaign as Senior Partner Manager working with marketing agencies, referral partners, consultants and technology companies help growing the email automation and CRM activities of their clients with our modern AI-first solutions.
Personal Branding & Social Selling
This blog is my platform to share my journey about building and cultivating a personal brand. Combining this with my experience in sales and marketing, I developed a passion for Social Selling.
I'm helping leaders in smaller organisations and Board members to leverage these powerful principles to advance their business agenda in my book Connect & Act, my LinkedIn Power Lab webinars as well as workshops and events.
Books & Blogs
My curiosity for storytelling and structure led me to publish 28 books, ranging from travel and business to personal development and even fairy tales. I also support other authors in bringing their books to life.
I’ve developed a deep love for newsletters as a space for thoughtful conversation. On my Substack, Business Book Builder, I share practical insights for authors, creators, and professionals looking to turn their expertise into published assets.
Strategic & Professional Networking
I believe in relationships before results. My journey into networking began with no contacts; now I mentor others on building trust through habits, curiosity, and consistency.
I saw strategic networking as the ideal chance to moving into a new place quickly. Using my natural curiosity towards others, I realised that being open to helping them works better than asking them. Since 2023 I'm running my own networking series, #42coffees.
Leadership & Management
The Sydney campus of the Australian Institute of Management became my first professional home. This institute was the ideal place to formally improve my leadership skills after a solid foundation in Europe.
As a Fellow and Brand Ambassador of the Institute of Managers and Leaders (IML), I obtained the accreditation as Chartered Manager (CMgr), a huge motivation to continue on the "lifelong learning" journey. I also contributed to the institute's book "Leading Well".
Board Director & Governance
Applying my passion for historical architecture and travel to cities and cultures worldwide, I published a range of tour guide books and hotel guides.
Combining this background with my leadership experience, I joined the Board of Directors of the Castlereagh Boutique Hotel in Sydney in 2021. A perfect way to learn the challenges and responsibilities at the level above the C suite.
"I would recommend Gunnar to anyone looking for a strategic channel thinker who can build relationships that will stand the test of time."
Dimitri Lanssens
CEO, ex-ClearDynamics
"Gunnar remarkably unpacks and distils the elements that exponentially grow your social presence into a sales engine."
Cybill Getgood
Co-Founder, People Avenue
"Gunnar is a tireless advocate for his partners and does and amazing job of evangelizing their value props back within the organization."
Brad Wochomurka
VP Global Partnerships, ex-Hootsuite
Lifelong Learning Down Under
Attending the Advanced Diploma of Leadership and Management at the Australian Institute of Management has been the perfect intro into Australian business and lifestyle.
Some Fun Facts
What's not written in a resume:
- I write regularly about opera and musicals for nearly 25 years, published in magazines in Austria, Switzerland and Germany
- After moving to Sydney, I built the Opera House as a Lego kit - it is never too late to have a happy childhood
- As a student, I have been working as a tour guide in London and Venice, later became a destination manager and team leader in Prague
- I run a small travel blog on www.habitz.ch in three languages
- As a born introvert, I changed over time into the ESTJ personality type
